- 131 ideas came from Italy, while 20 ideas originated from Austria, highlighting the importance of collaboration across our international teams.
- A unique feature of the contest is the involvement of colleagues across different departments or roles. This year, 46 ideas came from office-based teams, while 105 ideas were submitted by operational on-site staff, proving that innovation often stems from daily activities.
- Female participation was also notable, with 87 ideas submitted by women compared to 38 by men, emphasizing the growing role of women in driving innovation and business growth.
This year’s theme and
It invited people to think big and reflect on a critical question: What sustainable actions can we promote on an individual, team, and company level?
This approach encouraged them to explore sustainability in its various dimensions -environmental, social, and economic- in order to propose actionable as well as feasible solutions with a positive impact on the company.
Sustainability, in essence, is about balancing environmental, social, and economic factors, ensuring social and economic well-being, fairness for all, and respect for the planet.
Through this contest we aim to foster concrete actions in our workplace, capable of positively impacting all sustainability pillars.
The winning ideas
This year’s 16 winning ideas represent a perfect balance between creativity and feasibility.
Here are some of the ideas that impressed the jury:
- Share Pass: An app for Markas’ employees living in the same city, enabling them to share their commute to work by displaying the locations of users, facilitating in this way eco-friendly transportation.
- Reducing Waste, Spreading Joy: A system in company canteens and university cafeterias to reduce food waste by allowing users to request half portions or parts of the menus. Unused food is donated to charities, with detailed data on donations, water savings, and CO2 reductions accessible via QR codes on informational tags.
- Sustainable Mobility: A strategic partnership with rental companies in order to provide employees with cars, scooters, and bicycles, and therefore with eco-friendly, efficient transportation options for short commutes.
From ideas to actionable outcomes
One of the strengths of Markas Lab Ideas is the ongoing updates provided to employees throughout the initiative.
Moreover, the winning ideas are not just theoretical concepts; they undergo concrete feasibility analysis, with the direct involvement of the winners whenever possible. This approach ensures that innovation translates into measurable and actionable outcomes.
Growing together
Markas Lab Ideas is not just a contest but a true innovative platform for exchange and growth.
Every participant, regardless of the outcome, contributes to fostering a more open and collaborative company culture.
Even ideas that are not awarded or not selected can serve as the foundation for future projects.
Looking into the future
The enthusiasm shown by Markas’ employees in this edition drives us to look forward with even greater motivation.
The company will continue to invest in innovation, encouraging everyone to participate and become active part of the change.
We thank all participants for their contributions to the success of Markas Lab Ideas 2024, whose passion, creativity, and determination are the driving force behind our future!
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